Words by Kelsey King
If you’re like us, you probably find yourself spending way too much time scrolling through your For You page on TikTok. There’s no need to feel bad though – TikTok isn’t just for giving yourself something to do when you’re procrastinating; it’s also a hub for emerging beauty and fashion trends. And let’s be real, who doesn’t want to stay ahead of the game when it comes to looking their best.
We’ve scoured TikTok to bring you the top 23 beauty trends that are taking the platform by storm so far in 2023. From skinimalism to faux freckles, we’ve got you covered with all the latest tips and tricks to upgrade your beauty routine or try something new.
#1 Glass Skin
Matte skin is so 2022 – this year we are all about achieving that coveted glass skin look. It’s the perfect way to show off your natural beauty without piling on layers of heavy makeup.
The key to achieving glass skin is your skincare routine. You’ll want to focus on hydration using serums and moisturisers that give your skin that plump, glowing look. Look for lightweight, hydrating foundations and tinted moisturisers, too, like Eye of Horus Skin Tint Serum.
#2 Monochromatic Makeup
Monochromatic makeup is the trend that keeps on giving, and it’s showing no signs of slowing down in 2023. This trend is all about creating a cohesive look using similar shades of colour – think eyeshadow, blush, and lipstick all matching together seamlessly.
Don’t let the term ‘monochromatic’ fool you into thinking this trend is boring though: from a soft and romantic pink to a cool and edgy brown, the possibilities are endless. Whether you’re looking to make a statement or just try something new, monochromatic makeup is a great way to streamline your makeup routine and is a must try. The Ere Perez Carrot Colour Pot is a great product to have up your sleeve for this look as the versatile shades and formula can be used on your lips, cheeks and eyes for an effortless look.
#3 Simplistic Nails
Simplistic manicures are taking over our nails again this year. If you’re all about minimalism you’re going to love this nail trend. Think clean lines and neutral shades, focusing on nail health over complicated designs (psst, we love Vida Glow Natural Marine Collagen Original for naturally enhancing the health of your nails from the inside).
Our favourites are the micro-French tip – a subtle take on the classic French manicure – and who could forget Hailey Beiber’s infamous ‘glazed donut’ nails – featuring a glossy top coat creating an almost wet finish.
#4 Micro Beauty
This TikTok trend is all about embracing the shorter things in life – short hair, short fringes, short nails and even shorter makeup routines.
Gone are the days of spending hours on end perfecting your look. Micro beauty is all about efficiency and simplicity, while still looking effortlessly chic. Not only is this trend practical for those who lead busy lives, but it’s perfect for anyone who wants to experiment with new looks without committing to anything too drastic.
#5 Faux Freckles
Faux freckles are on our list again this year, and we are totally here for it. This trend involves using makeup to create natural-looking freckles on the skin to give that sun-kissed look minus the actual sun damage.
Try creating this look using a brown eyeliner or brow pencil, like our Ere Perez Almond Brow Pencil for easy application.
#6 Face Yoga
In 2023, we have no time and money to waste on expensive products. Instead, we do face yoga. This unique practice involves performing a series of facial exercises designed to tone and tighten your skin, reduce wrinkles, and give a glowing complexion. From pouting to jaw-clenching, face yoga is a fun and effective way to give your skin a workout.
#7 ‘90s Grunge Makeup
Just like everything else in this era, ‘90s grunge makeup is making a comeback. Featuring smudged eyeliner, dark lips, and a general ‘I don’t care’ attitude, it’s the perfect look for when you want to channel your inner rebel. Grab your black eyeliner (we love Eye of Horus Goddess Pencil) and get ready to rock that ‘90s look like a pro.
#8 Bold Brows
The bold brow trend is here to stay – and no, we aren’t talking about 2015-style block brows: this trend is about letting your brows grow out and using a brow gel like Inika Organic Brow Perfector to create an effortless feathered look. So, put down the tweezers and embrace the power of a natural bold brow – your face will thank you.
#9 Coquette Beauty
Move over e-girls and VSCO girls, there’s a new trend in town: Coquette Beauty! Inspired by the delicate and feminine styles of the 18th and 19th centuries, this trend is all about incorporating ribbons, lace, and pink into your makeup routine and fashion choices.
It’s not just about aesthetics though: it’s about the attitude. Coquette Beauty emphasises a playful and flirtatious demeanour, characterised by girly elements. It’s all about embracing your feminine side – try adding a little pink blush or eyeshadow the next time you do your makeup.
#10 Reverse Makeup
Reverse makeup is the latest TikTok trend that’s shocked the viral beauty world. It’s the process of applying contour, highlight and blush *before* your foundation. Sounds crazy, right? Created by celebrity makeup artist Mary Phillips, this technique aims to create a more natural and seamless makeup look.
Not only does reverse makeup help you blend your makeup flawlessly, but it also allows you to see how much foundation you really need. Plus, it’s a great way to ensure that your contour and blush aren’t too heavy-handed.
#11 Red Nail Theory
Red nails have long been a symbol of power and confidence, and in 2023 they’re making a big comeback as the centrepiece of the latest TikTok trend: the Red Nail Theory.
The theory states that if you want to feel powerful and in control, all you need to do to channel this is rock a set of red nails. It sounds simple, but there is something undeniably empowering about the bold colour and the way it demands attention.
#12 Skin Flooding
It’s time to ditch the dry and dull skin and get your glow on with this game-changing skincare routine. Skin flooding is all about hydrating your skin to the max by layering on moisture-rich skincare products over damp skin.
Start with a clean face, dampen your skin with a spritz of facial mist or toner, then layer your favourite hydrating serums and moisturisers. It’s like a big drink of water for your skin, leaving it plump and radiant.
Gone are the days of frozen faces and unnatural expressions. Notox is all about embracing your natural beauty and enhancing it in a safe and non-invasive way. With advancements in skincare technology, there are now serums, creams, and masks that can reduce the appearance of fine lines and wrinkles, while also improving skin texture and tone. Say goodbye to painful injections and hello to radiant, youthful skin at home.
#14 Tooth Gems
Another surprising return this year is tooth gems! They’re a fun way to change up your smile without and permanent changes being done. Go ahead, give your smile a little extra sparkle.
#15 Gradient Lips
Looking for a fun way to spice up your makeup game? A gradient lip adds dimension and depth to any look. To achieve the gradient effect, start with a darker shade of lip colour on the outer corners of your lips and blend into a lighter shade towards the centre. Use a lip brush or your fingers to blend the colours together seamlessly.
Say goodbye to copious steps in your skincare routine – skinimalism is all about simplifying your skincare routine without sacrificing results. Think of it as a fresh take on the no-makeup makeup look trend.
Take it back to the basics by keeping your routine to cleansing, exfoliating, moisturising, and applying sunscreen. Sometimes, less is more.
#17 Heatless Curls
Looking for an easy way to get that luscious ‘90s blowout look? Look no further than the heatless curls trend on TikTok. Forget about damaging your hair with heat tools or expensive salon treatments. All you need are a few household items and some patience. You can use leggings, socks or even a robe belt.
Wrap your hair around the item and clip it in place before going to bed. You’ll wake up with beautiful bouncy curls that will have everyone complimenting you. Give your hair a break from the heat – it will thank you for it.
#18 Brown Mascara
It’s time to put your black mascara to the side and give brown mascara a go. Not only is it subtle and versatile, but it compliments a wide range of skin tones and eye colours. Plus, it gives a natural yet defined look that’s perfect for both daytime and night-time wear. No more worrying about looking too harsh or overdone. Our go-to is the Ere Perez Natural Almond Mascara.
#19 Blush Draping
Blush draping is a fun and different way to experiment with colours and textures. It involves putting blush a little higher than you usually would, highlighting the temples and cheekbones acting as a DIY facelift.
#20 Skin Cycling
Have you heard of skin cycling? No, it’s not a sport (thank gosh). It’s a skincare regimen that involves using different skincare products on different days of the week. This strategic approach to skincare is designed to maximise results and incorporate rest days so you don't overdo it.
While you’ll need to take your skin type and needs into consideration when coming up with a skin cycling routine, a popular one to follow is to use a chemical exfoliation with AHAs or BHAs on day one, switch to a retinol serum on day two, then treat your skin to two recovery days to avoid irritation and overstimulating the skin.
#21 Glossy Lips
Glossy lips remain all the rage on TikTok in 2023. With just a swipe of high-shine gloss, you can elevate your look from basic to boujee in seconds. The key to nailing this trend is to choose the right shade and formula for your skin tone and lip shape. For fair skin, opt for sheer pinks and nudes, and for deeper skin tones, opt for bold berries and reds. We adore the universally-flattering Eye of Horus Bio Elixir for a seriously luminous shine.
#22 Slick Hair
We saw the rise of slick hair in 2022, and its coming on even stronger in 2023. Slicked back hair is sleek, trendy, and easy to maintain. It’s the perfect way to make a bold statement without going over the top.
It is perfect for days where your hair is just past the point of being able to be worn out (aka it’s getting too greasy), and will buy you a few more days before hair wash day. Look effortlessly chic by using a comb and pomade to smooth the hair down.
#23 Ugly Beauty
In 2023, the beauty industry is experiencing a seismic shift. Gone are the times of conforming to societal beauty standards and striving for perfection. From Doja Cat’s edgy shaved head to Julia Fox’s declaration of wanting to be ‘ugly’, it’s clear that self-expression is now the new beauty standard. The focus is no longer on pleasing the female or male gaze, but on having fun and embracing imperfections.
Think clumpy mascara, smudged lipstick, and messy eyeshadow. Beauty in 2023 is all about breaking the rules and being authentically yourself. So, let your creativity run wild and experiment with makeup in a way that feels true to you – because in this new era of beauty, anything goes.