Behind The A-Beauty Brand: IMBIBE – a-beauty
The Edit / Wellness
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Our bodies are complicated. Everything is connected so when one thing goes wrong, you often have to look elsewhere to find the solution. That was certainly the case when mother of two Felicity Evans was diagnosed with an autoimmune condition that affected nearly every part of her life. “I knew I needed to find a way to bridge the gap between my depleted health and the vitality I needed to keep up with the demands of being a mum,” she told us when we asked about how her clean supplements and skincare brand IMBIBE was born. “I searched far and wide to source clean, effective products that would help me on my journey, but everything I found was packed with fillers and excipients and didn't have the science and high-performance product profile I was looking for. So, I decided to make my own.”

The answer was in her gut. “I had a major health crisis and needed to fix my gut health - which, as most of us now know, is the cornerstone for phenomenal skin and overall health, vitality and wellness.” So, she set out to create clean, science-backed products, uncompromising with their efficiency, effectiveness and performance. “We have invested in the highest quality, effective products that work rather than on marketing dollars, and the result has been that word has very quickly spread, and this grassroots word of mouth has spread like wildfire, which I’m incredibly grateful for. I call it W2W: Woman to Woman.”

a-beauty is now a proud stockist of IMBIBE and its premium range of wellbeing supplements and clean skincare. 

To help you get to know the Australian brand and what it stands for, we sat down with Felicty to find out what makes IMBIBE different from other supplements brands and her favourite products from the range. 

IMBIBE’s humble beginnings

“IMBIBE was founded in 2014 at my kitchen table with my two-year-old at my heels and my second daughter strapped to my chest. I searched far and wide to source clean, effective products that would help me on my health journey, but everything I found was packed with fillers and excipients and didn't have the science and high-performance product profile I was looking for. So, I decided to make my own. I followed my obsessions and gut instincts and let the rest unfold.”

What IMBIBE stands for

“Efficacy is at the heart of any product we create. We love our community and are deeply grateful for their support. We feel the responsibility to deliver the very best products for them. Each ingredient is carefully selected for its efficacy, potency and quality to ensure that each is as important as the last, and you receive high-performance results.”

A clean approach to wellbeing

“There are no fillers, no binding ingredients, no artificial flavours, fragrances, synthetics, parabens, or ingredients anywhere in our range - ever.

I also work with a range of certified organic suppliers in Australia to bring the ingredients' performance aspect to the range. For example, our skincare system includes Australian native lime pearl caviar, Kakadu plum, and sustainable marine actives with golden kelp.” 

Because beauty that radiates on the outside always starts on the inside.

Felicity Evans, IMBIBE founder

Proudly Australian made

“Having our products made and formulated in Australia is important as it allows us to support and give back to our local community and helps them grow with us as we do. It’s hard in any industry to deny the appeal of competitive overseas manufacturing markets, especially in such an unstable economy, but we find it really rewarding. With Australian manufacturing, there’s also the bonus of being able to see, try and feel your products at every stage of their development, leading to superior products for ourselves and our customers.”

A passion project

“I am proud of the everyday. I have made conscious decisions about how I want to show up in business and walk this path with every choice I make. From clean, organic products, to working with local suppliers and manufacturers, to reducing our impact on the earth by running our business sustainably. 

We are also very proud of our active social engagement and give back to our community by providing meaningful employment in filling IMBIBE jars and bags to at-risk youths and people with a disability, including intellectual, physical, sensory and psycho-social disabilities.”

The OG IMBIBE product

“Beauty Renewal was the first product I created. Beauty Renewal is one of our most popular products: a three-in-one probiotic concentrate for gut health and microbiome nourishment to help with digestion and bloating symptoms.” 

Signs of compromised gut health

“There is the gut-skin axis, and it’s a well-established fact that there is a connection between the state of our gut and our skin. Whatever is happening in our gut will show up on our skin. Research has found that when gut health or an imbalance in the digestive system is not balanced and ‘off’, the skin can become irritated. This includes breakout, redness, inflammation, AKA inflammageing, which may speed up the signs of ageing. Also, it’s shown that our microbial balance affects the state of our skin. So having a well-nourished microbiome with flourishing good bacteria (probiotics) to positively impact our skin health is important. And that’s exactly why I created our Beauty Renewal Probiotic concentrate.

Supplementing a full-spectrum, bioavailable source of probiotics is the first step in creating a healthy microbiome and maintaining overall gut health. Probiotics should be considered a vital part of your diet and can easily be made into a delicious, self-loving part of your daily routine.”

The gut-skin axis refers to the bidirectional relationship and link between the gut microbiome and skin health. 

Felicity Evans, IMBIBE founder

IMBIBE for everyone

“Everyone can benefit from great gut health and clean skincare! IMBIBE is ageless and an inclusive brand. Our mission is to inspire every woman to know her beauty inside and out. We follow the principle that science meets beauty, and beauty starts within.”

The one IMBIBE product everyone needs

“Our latest product, Calm / Sleep. It has been a game-changer for me personally. Can you believe 1 in 3 adults are not getting the recommended daily intake of magnesium! Magnesium is critical to over 300 cellular functions in the human body. Calm / Sleep has your daily RDI of magnesium; it has helped with my sleep, stress levels and focus during the day. I’m really proud of this product. It’s clean, delicious and with powerful ingredients like ashwagandha, L-theanine, passionflower and 2 types of magnesium. I really believe this will help so many people in their daily lives.”

Felicity’s top 3 favourites 

These products are my daily go-tos…

#1 / Beauty Renewal–  over ice in the late afternoon as my gut pick-me-up.

#2 / Miracle Collagen –  A beauty coffee to start the day is always a must. Add 2 teaspoons of Miracle Collagen to your coffee.

#3 / Collagen Lips – This is one I can’t live without. Full of collagen peptides for that extra plumpness. 

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