Davroe – a-beauty


Established in 1987 by Mary Centofanti, Davroe is an esteemed Australian hair and skincare brand with a simple mission: to create the most honest and pure range of products for everyone. A pioneer of natural and sustainable beauty, Mary embarked on a mission to create a range of products that are not only effective but also gentle on both you and the environment. 

Guided by three core principles, Davroe expertly crafts formulations that align with their commitment to nature, sustainability and uncompromising quality. First and foremost, the brand prioritises the use of natural ingredients, ensuring their products harness the power of nature. Secondly, Davroe actively adopts eco-friendly practices throughout the manufacturing process and thoughtfully opts for sustainable packaging materials. Finally, they place unwavering emphasis on sourcing ingredients of the utmost quality, guaranteeing all products deliver exceptional results.



Mary Centofanti embarked on her career journey with Dresslier, the parent company of Davroe, at the age of fifteen, starting as a receptionist. After dedicating 23 years to the company, Mary and her husband John acquired the struggling business. Their unwavering commitment and relentless efforts over the span of a decade transformed the brand into one of Australia's leading hair care manufacturers.

Mary's passion for natural beauty was sparked by a profound realisation - conventional products often contained harsh chemicals harmful to both people and the environment. This led to the birth of Davroe, a family-owned business nestled in the beautiful Adelaide foothills. Pioneering the industry, Davroe became the first professional hair range to be paraben, sulphate, and petrochemical-free, completely cruelty-free, 100% vegan, and enriched with pure Australian native extracts.

Guided by a desire to unite nature and science, Mary collaborates closely with a trusted team of chemists. Together, they constantly experiment, innovate, and refine formulations in the development of the Davroe range. Mary's personal involvement extends beyond oversight; she personally tests each new formula, ensuring they meet the brand's uncompromising standards of quality.

Mary Centofanti's visionary approach, combined with her commitment to natural beauty, has propelled Davroe to the forefront of the industry. Through continuous innovation and a deep reverence for nature, Davroe redefines hair care standards, offering customers an exceptional experience that harmonizes the best of scientific advancements with the richness of Australia's natural landscape. With Davroe, beauty enthusiasts can embrace a hair care journey that prioritizes their well-being and the environment without compromising on quality.

Australian. 100% Australian made, owned and operated.

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a-beauty is an authorised stockist of Davroe.

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