FIGR – a-beauty


Female-founded FIGR is on a mission to ‘stamp out the stigma’ associated with lubricant. To remove any shame, and make moments of intimacy more pleasurable.

The company was founded by two friends, Eloise and Eloise (funnily enough), who were frustrated with the lack of quality and accessible sexual health products available on the market.

FIGR offers a range of lubricants that are designed to enhance pleasure and intimacy, while also promoting sexual health and wellbeing. Their products are made from natural and organic ingredients and are free from harmful chemicals such as parabens and glycerin.

One of the flagship products of FIGR is their water-based lubricant, which is pH-balanced and hypoallergenic, making it suitable for people with sensitive skin. Their lubricant is also long-lasting and non-sticky, providing a smooth and comfortable experience.



Founders Eloise McCullough and Eloise O’Sullivan met in 2016 at a corporate workplace in Melbourne. Having both experienced the dryness that comes with the use of antidepressants, the pair were all too familiar with the stigma that comes with reaching for an ugly bottle of sticky lube. In 2020, they decided to take the leap and launch a lubricant of their very own. 

FIGR is not just any old lube, though. Formulated with organic ingredients including native Australian botanicals, the lubricant comes in an elegant glass bottle you would be proud to display on your nightstand. 

Created with Native Australian extracts sourced in Byron Bay, FIGR products are pH balanced, latex-friendly, fragrance-free, toy-compatible, vegan and leave zero sticky residue. There are two hero ingredients in FIGR'S products - Australian finger lime and strawberry gum. Finger lime, a Vitamin E powerhouse, increases immunity to bacteria, stabilises oestrogen levels, and promotes good blood flow to pelvic organs. Strawberry gum is jam-packed with antioxidants and contains antibiotic and anti-fungal properties. In summary - say hello to an increased sex drive and bye-bye to the yeast infections, UTIs and BV brought on by typical chemist lubricants. 

FIGR is a brand created for women, BY women. Dryness can be an issue for all kinds of reasons - women post-pregnancy, those on certain medications or contraceptions or for reasons unknown. FIGR products are designed with natural lubrication in mind - like an extension of your own body, rather than a foreign substance. We pay close attention to the products we put on our skin - what goes inside should be just as important. Choose quality for the most intimate parts of your body.

a-beauty is an authorised stockist of FIGR

Editor's Picks