Behind the Brand
a-beauty was founded by Jamee Parker. The early days of Jamee’s career were carved out in a beauty and lifestyle PR agency based in Sydney, before she moved on to roles at Grazia magazine and global fashion brand Billabong.
She then took on the role of Global Brand Manager at Australian skincare brand Alpha-H and helped navigate their launch into cosmetics giant Sephora across Australia, New Zealand, South East Asia, the USA and Europe.
From niche start-ups to global heritage brands, Jamee’s experience across all aspects of the lifestyle and beauty landscape, both from a brand and agency perspective, led her to seeing a gap in the market for promoting the best of Australian beauty.
In 2020, she launched abeauty.co with the intent of sharing everything that the Australian beauty industry has to offer with the rest of the world.