Gem – a-beauty


Gem is an Australian oral care company that was founded by Georgia Geminder, a passionate advocate for natural and sustainable oral care. The company's mission is to provide high-quality, eco-friendly oral care products that promote good oral hygiene and contribute to a healthier planet.

Gem offers a range of oral care products that are made from natural and sustainable ingredients, free from harmful chemicals and plastic waste. One of the flagship products of Gem is their toothpaste, which comes in a variety of flavours, including mint, apple, and coconut. The toothpaste is made with natural ingredients such as coconut oil and activated charcoal.

Overall, Gem is a pioneering company in the oral care industry, offering high-quality and sustainable products that promote good oral hygiene while also contributing to a healthier planet.



After spending many years involved in the beauty industry as a model, founder Georgia Geminder developed a keen interest in wellness - in particular, the importance of gut health and the power of forming healthy habits. As Georgia immersed herself in the wellness space, she realised there was a large gap in the market when it came to chemical-free toothpaste that actually whitens.  

Georgia launched Gem in early 2020 with one goal in mind - to make a toothpaste that was natural, trendy and effective. Gem has revolutionised the way we approach dental hygiene. With their cutting-edge innovations, commitment to natural ingredients and passion for oral and gut health, Gem has become a trusted name in the industry in just a few short years. 

Gem’s oral care products have been designed to address specific needs and provide optimal results. Whether it’s toothpaste, mouthwash or their viral whitening pens, every product in their collection is guaranteed to provide results without the use of harsh chemicals. Their toothpaste is formulated with an oral probiotic that prevents the buildup of harmful bacteria, encourages good bacteria and helps to maintain a healthy oral microbiome. 

Another standout feature of Gem is their commitment to sustainability. Understanding the environmental impact of traditional oral care products, Gem strives to make a difference by adopting eco-friendly practices. They prioritise recycled packaging materials, opt for organic, non-GMO ingredients, and use local suppliers. 

With their innovative formulations, focus on user experience and dedication to the environment, Gem has redefined oral care as a daily ritual that promotes overall well-being. By choosing Gem, you can embrace a healthier smile without compromising your health. 

a-beauty is an authorised stockist of Gem.

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