Eleanor Pendleton’s a-beauty edit
Gritty Pretty's Editor-in-Chief shares her favourite Australian products
Founded by a family-owned company in Byron Bay, this mother and daughter team knew there were better ways to approach clean skincare and cosmetics, working to blend science, nature and innovation together.
The brand mission is two-fold: offer efficacious cosmetics to those who are willing to to work towards creating a more sustainable world; and empower communities through insight and education to help support our environment.
Having created a cult following for being an eco-conscious, clean brand, the range was developed through years of research and development. With an established reputation and international success, this company has become a well-known favourite among beauty gurus, bloggers and industry professionals.
By helping to ignite a health revolution, they have established their position as a brand loved by makeup artists and eco warriors who, all working towards a better world. If you have been looking for a cosmetics line that will support your sustainability and skincare goals, we’re happy to recommend this collection.
By creating a simple way for followers to support companies they believe in and source the beauty products they need, the a-beauty team fully support this mission-driven brand. Effective, high quality, and intended for conscious consumers who keep environmental impact at the top of mind, Eye of Horus can arm you with the products needed to level up your makeup and sustainability game.