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Meleros

Meleros

Committed to creating a kinder world for all, Meleros lipsticks are designed in Melbourne and certified 100% cruelty-free. Sustainable, packed with powerful antioxidants, and created for cosmetic wearers with even the most sensitive skin, this leading Australian brand knows the ins and outs of our national makeup market and strives to provide an everyday solution for all.

With over 20 years’ experience working in the luxury brand industry, Meleros brand founder Mel wanted to create a fragrance and paraben-free cosmetic line that proudly marked a commitment to ending animal cruelty. After years of research, development and meticulous planning, Meleros launched in 2020 and has found a place in the market as a concentrated, kind and committed lipstick brand.

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Meleros

When creating the range, company founder Mel wanted to take a strong stance on animal testing and cruelty, stepping outside the norm. Knowing all sides of the beauty industry, she took all of this into account and started Meleros.

We can all contribute to a kinder planet for humans and animals alike. With this in mind, every ingredient and supplier sourced for this line has been consciously chosen only once it has been confirmed that their values align with those of Meleros.

Every part of the production process has the opportunity to be kind to animals, too. From base ingredients to fragrances, additives, packaging and more, many industries seek to streamline costs at the risk of compromising on values. But not Meleros. It has been built on a foundation of kindness, ethics, and trust and is committed to only using ingredients and supply chain providers who would stand up to the Meleros ethos.

We’re proud to add this lipstick line to our range, as part of our position in supporting vegan-friendly and animal cruelty-free collections. Having achieved the stamp of approval by the a-beauty team, we can confirm this company and team are dedicated, mission-driven and value-aligned.

We want every person in our community to feel confident in their purchases and cosmetic choices. Each of our industry experts guarantees that this line is a high quality, efficacious and transparent cosmetics company committed in its pursuit of an animal cruelty-free world.

Check out their extensive range of eye-popping colours to see how you can support this leading makeup brand today.

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